Measuring Success and Iterating Safely
Use sequential testing, holdouts, and fairness checks to prevent biased wins. Monitor cohorts over time to ensure improvements persist. Document hypotheses in plain language so teams remember the user problem, not just the lift in a single metric.
Measuring Success and Iterating Safely
Balance engagement measures with satisfaction, task completion, and churn. Track long term retention and unsubscribe rates alongside short term conversion. A stable metric stack prevents optimizing excitement at the expense of trust and user wellbeing.
